Tip #1: Follow Dory's Advice; Just Keep Swimming
Blogs Newsletters and Mailchimp... Oh My!
I had postponed starting a newsletter for over two years simply because I did not know where or how to begin. I finally dived in last month and started working on my first newsletter that was mailed out on October First. That is a huge step for me and our small business.
I am sharing with you, 4 tips gained from my experience with writing my first newsletter. If you are thinking of starting a newsletter or using MailChimp, you'll find some of these tips helpful. In spite of my best efforts; I made some mistakes and broken a rule or two for writing newsletters. I'm not alone; everyone does when they are beginning and some of those people give up on writing newsletters. I'm for following Dory's advice. Now that I'm in the water; I'll "Keep on Swimming". It's another adventure in Marriage with a Small Business to Raise!
Tip #2: Follow Abby's advice; Subscribe to and Read Newsletters.
"How to Create A Powerful Newsletter". I did subscribe to some newsletters as Abby recommended and kept a running list of my likes and dislikes as I was reading each newsletter. I'm still experimenting to determine what works for me so I will be referring back to Abby's e-book again and again in the months ahead.
Tip #3: From Me;
No graphic designer yet? Use Mailchimp's Theme template.
Tip #4: Also from me;
Archive your newsletter.
I follow Stephanie at AllaboutAmi. She has a beautifully designed website, blog and newsletter. I consider her a fashionista of art and crafts and enjoy being a subscriber. I saved one of her past e-mails referring to a blog post about a C2C Blanket crochet pattern thinking I would refer to it later when I had some time for crocheting. When I referred back to the e-mail recently; I was taken to Stephanie's most recent blog post. I was disappointed until I found the archive button at her website. I was able to find the article I was looking for immediately. The design, as you can see in the above snapshot, made it so easy to find the article. I fell in love with the design of Stephanie's archive page and decided that I would design an archive page with links for GlassEyesOnLine Monthly Newsletters.
Now I am looking for a graphic designer so I can take future newsletters up a notch. Do you know a graphic designer?
Do you have a favorite newsletter that you recommend?
Any suggestions for improving newsletters?
Are you thinking about starting a newsletter for your small business?
You can e-mail me directly or share your comments below! I'd love to read about it!