Being the 'Social Marketing Manager' with very little experience means I have lots of research to do. I read articles, attend free webinars offered, and talk with people that have more experience to get ideas about how to market our business.
Etsy has many articles, forums, teams, and online learning labs specifically designed to help small business be successful. I am using an article by Katy Svehaug, "12 Ways to Get a Jumpstart on the Holidays" to plan and implement our fall social marketing campaign. One of the tools in the article "How to Create a Facebook Campaign For Your Shop" influenced my decision to create a concept map. I needed to get ideas for our campaign on paper and concept maps help me think outside the box.
Young people have been another resource for me when it comes to social marketing. I used to feel frustrated when my girls were constantly on their phone or computer. I would ask them to turn it off and "be sociable". One day; I asked them to show me how it works. Young people use social media all the time and are flexible and willing to trying new things and share information with others. My children and their friends show me how to use many tools available for social marketing campaigns. I sometimes call on them to get help or advice about the do's and don't of social marketing and how to best use Pinterest, Facebook, and Instagram. As they are teaching me; I feel like we are bonding in a deeper and more meaningful way. We talk more now about the things that are of interest to them. They inspire me to be open to trying new things for marketing our business.